GBSB Festival presents Business & Branding Messaging Workshop NORTH LINCS
October 3 @ 2:00 pm - 4:00 pm
Discover how to build a successful brand with award-winning Marketing Consultant, Anderlea Butters.
Course Content
You will explore what a brand is and what makes it successful. The workshop will focus on brand positioning and how to develop a brand strategy and each delegate will be asked to plan and create their own brand strategy during the workshop.
Key takeaways from this workshop:
• What is a brand and what is the role of a brand?
• What is a brand strategy and why is it important?
• How to build a value-driven brand strategy
• How to develop a brand positioning statement
• Branding mistakes to avoid
About the course deliverer
Anderlea Butters is an award-winning Marketing Consultant with 13+ years of industry experience working across a range of different brands and industries (both agency and client side) She has worked at a senior level for franchised dealer groups and proactivelyrepresented franchises such as Alfa Romeo, Hyundai, Jeep, MG, Suzuki and Volkswagen.
Anderlea assists clients in achieving brand, business, and operational success by taking the time to understand what makes their business unique and provide them with a clear focus on how to meet business goals and streamline their processes; from developing tailored marketing plans, strategies, and campaigns through to full execution.
A Member of The Chartered Institute of Marketing, Anderlea competently works at astrategic level within organisations and has a proven track record of implementingsuccessful marketing strategies.
